Head of Marketing & Business Development of Virtualware, one of the pioneering virtual reality companies based in Spain. He’s been working for the company for the past 13 years, starting as UI/UX designer and programmer. Currently he is leading the global marketing and business development strategy, helping companies drive innovation and create value through XR.
Co-chair of the VR AR Association Enterprise Committee with the goal of fostering the collaboration with global enterprise, government and educational institutions in order to bring forth meaningful solutions and standards.
Member of XR Bootcamp Advisory Board, helping to define the immediate skills of the industry for VR/AR. XR Bootcamp is the major global provider of emerging technology software upskilling trainings for companies and universities.
Associate Professor in the Economy Digital Institute of ESIC Business & Marketing School, in charge of the module “VR/AR/MR, Wearable Tech and Wireless connectivity” in the Advanced Program in Internet of Things and Industry 4.0.