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Tuesday, June 2 • 17:15 - 17:45
Experience ROI: Understanding the value of XR experiences

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Innovation investment relies on being able to see the value (and return) for your business. In some cases, value is defined as engagement, brand loyalty, (good) press, and most importantly revenue (amongst other KPIs). Yet, when it comes to immersive technologies (AR, VR, MR), knowing where and how to start on your immersive reality journey can seem complex, unfocused, or unvalidated as you navigate use cases, platforms, devices, market segments, and the list keeps going. Today, we'll discuss a framework to vet your immersive reality concepts/use cases and hone the value they can create.

Speakers
avatar for Mark Persaud

Mark Persaud

Moonshot by PacteraEdge
Mark Persaud is an Innovation Strategist who’s passionate about bringing lovable, user-centric products and experiences to life. As the Emerging Experiences Practice Lead at Moonshot, he enjoys strategizing, designing, and delivering experiences using next gen technologies, namely: Immersive... Read More →


Tuesday June 2, 2020 17:15 - 17:45 UTC
Stage: Hopin