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Monday, June 1 • 23:15 - 23:45
How Innovations in AR Has Attracted New Audiences & Engagement

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USA TODAY’s award-winning Emerging Technologies team developed over ten interactive AR projects in 2019. Their goal was to stress test their capabilities, build a better understanding of audience engagement, and determine what type of stories work best in the new and evolving medium. Director, Ray Soto will share insights into how USA TODAY’s Emerging Tech team integrated a games-like development workflow into the newsroom and provide details of challenges, successes, and failures that can help guide other teams interested in exploring the future of storytelling in augmented reality.  

avatar for Ray Soto

Ray Soto

Director of Emerging Tech, USA Today
Ray Soto is the Director of Emerging Tech for the USA TODAY NETWORK. His cross-disciplinaryrole within the organization is to revolutionize storytelling with emerging technologies. Beyondcreative direction, he defines strategic project goals and priorities to a team of artists,designers... Read More →

Monday June 1, 2020 23:15 - 23:45 UTC
Track One